Operational Roots

Carla Ridge is a venture capital firm built on real infrastructure. We were born into trade, with warehousing & supply chain networks spanning retailers, factories, and distribution across 5 continents. We invest in businesses defining the next era of innovation, from consumer products and services to the technology and operational excellence that scale them globally. We are privately funded by Rod Shayan, the Founder and Chief Executive Officer of Concord Wholesale Inc. A distributor servicing bulk ingredients and CPG to over 500,000 doors.