Operational Roots
Investing, partnering, and scaling brands through our global infrastructure
Carla Ridge is a venture capital firm built on real infrastructure. We were born into trade, with warehousing & supply chain networks spanning retailers, factories, and distribution across 5 continents. We invest in businesses defining the next era of innovation, from consumer products and services to the technology and operational excellence that scale them globally. We are privately funded by Rod Shayan, the Founder and Chief Executive Officer of Concord Wholesale Inc. A distributor servicing CPG and bulk ingredients to over 100,000 doors.